Features

PPC audit software: 250+ checks across 8 ad platforms.

A full PPC audit engine, a financial toolkit, and a creative pipeline: 23 commands that cover paid advertising end to end, across Google, Meta, and 6 more.

Coverage

Eight platforms,
one audit.

Each platform has its own dedicated checklist and command. Run them together with /ads audit, or one at a time.

  • 80checks

    Google Ads

    Search, PMax, AI Max, Display, Demand Gen

    /ads google
  • 50checks

    Meta Ads

    Facebook, Instagram, Threads, Advantage+

    /ads meta
  • Videoformats

    YouTube Ads

    Skippable, Shorts, Demand Gen, CTV

    /ads youtube
  • 27checks

    LinkedIn Ads

    B2B, Lead Gen, Thought Leader, ABM

    /ads linkedin
  • 28checks

    TikTok Ads

    Creative, Shop, Smart+, post-USDS (U.S. Data Security)

    /ads tiktok
  • 24checks

    Microsoft Ads

    Copilot, Bing, Google import validation

    /ads microsoft
  • 35+checks

    Apple Ads

    CPPs, AdAttributionKit, TAP (Today tab ad placements) coverage

    /ads apple
  • 30+checks

    Amazon Ads

    Sponsored Products / Brands / Display, ACOS (advertising cost of sales)

    /ads amazon
Commands

Every command,
one reference.

23 slash commands, grouped by what they do, from full audits to creative generation and client reporting.

CommandWhat it does
/ads auditFull multi-platform audit with parallel subagent delegation.
/ads googleSearch, PMax, AI Max, Display, YouTube, and Demand Gen deep analysis.
/ads metaFacebook, Instagram, Threads, Advantage+, Andromeda + GEM + Lattice.
/ads youtubeSkippable, Shorts, Demand Gen, and CTV video-ad analysis.
/ads linkedinB2B targeting, Lead Gen, Thought Leader Ads, and ABM.
/ads tiktokCreative-first review, Shop, Smart+, and post-USDS (U.S. Data Security) setup.
/ads microsoftCopilot, Bing, and Google Ads import validation.
/ads appleCPPs, Maximize Conversions, AdAttributionKit, and TAP (Today tab ad placements) coverage.
/ads amazonSponsored Products / Brands / Display, ACOS (advertising cost of sales) and TACOS (total advertising cost of sales) targets.
CommandWhat it does
/ads attributionAdAttributionKit, GA4, Consent Mode v2, and MMP (mobile measurement partner) attribution audit.
/ads trackingsGTM (server-side Google Tag Manager), CAPI (Conversions API) Gateway, event dedup, and PII-hashing pipeline audit.
/ads creativeCreative quality audit and fatigue detection across platforms.
/ads landingPost-click landing-page quality assessment for campaigns.
/ads budgetBudget allocation and bidding-strategy review.
/ads competitorCompetitor ad intelligence across all platforms.
/ads mathPPC calculator: CPA, ROAS, break-even, forecasting, LTV:CAC, MER.
/ads testA/B test design: hypothesis, significance, sample size, duration.
CommandWhat it does
/ads plan <type>Strategic ad plan with industry-specific templates.
CommandWhat it does
/ads dna <url>Extract brand DNA from a website → brand-profile.json.
/ads createGenerate campaign concepts and copy briefs → campaign-brief.md.
/ads generateGenerate platform-sized AI ad images from the brief → ad-assets/.
/ads photoshootProduct photography in 5 styles: Studio, Floating, Ingredient, In Use, Lifestyle.
CommandWhat it does
/ads reportGenerate a client-ready PDF audit report with score and charts.
Scoring

A score you
can act on.

78
/100GRADE B

Every audit rolls up into a single weighted 0–100 score across categories like conversion tracking, wasted spend, account structure, and creative, so you always know where to start. Like a Google Ads grader, but for all 8 platforms and open source.

A
90–100Healthy: minor tuning only
B
80–89Solid: a few clear wins
C
70–79Average: meaningful gaps
D
60–69At risk: wasted spend likely
F
0–59Critical: urgent fixes needed
Creative pipeline

From brand to
finished ads.

Beyond auditing, Claude Ads can build creative end to end: four commands that chain into a full production pipeline.

01/ads dna <url>

Extract brand DNA

Scan a website to capture colors, typography, voice, and imagery → brand-profile.json.

02/ads create

Draft concepts & copy

Turn the brand profile into campaign concepts and copy briefs → campaign-brief.md.

03/ads generate

Generate ad images

Produce platform-sized AI ad creatives straight from the brief → ad-assets/.

04/ads photoshoot

Product photography

Five studio-grade styles: Studio, Floating, Ingredient, In Use, and Lifestyle.

Image generation requires the banana-claude MCP. See the install page.

Under the hood

Built to be
trusted.

  • Every audit check is open source: read it, edit it, fork it.
  • Deterministic scoring: the same inputs always produce the same score.
  • A pytest eval harness runs in CI so the docs never drift from the code.
  • Tracks 2026-current platform changes where commercial tools can lag by 6–12 months.
250+automated checks
209checks verified in CI
20+sub-skills & agents
MITopen & forkable
How it compares

How Claude Ads compares to other PPC audit tools.

Most audit tools ask you to connect your account to their servers. Claude Ads runs entirely inside your own Claude Code, so there’s no login to grant, nothing uploaded, and nothing to revoke.

Competitor checks, platforms, and prices are approximate public estimates from competitors’ pricing and marketing pages as of 2026, and can change.

 Claude AdsWordStream GraderOptmyzrAdalysisAd Audit Pro (OSS)
Where it runsLocally, nothing uploadedWordStream cloudOptmyzr cloudAdalysis cloudLocally
Account accessNone, no OAuthOAuth connectOAuth connectOAuth (read-only)Optional API keys
LicenseMIT (open source)ProprietaryProprietaryProprietaryMIT (open source)
Checks250+~8 metrics~90 signals100+~190
Platforms81 (Google)52 (Google, Microsoft)5
PriceFree, foreverFree grader (paid upsell)~$249–$1,000+/mo~$99–$149/moFree
White-label reportYes (PDF)NoPaid tiersPaid tiersNo
No OAuthNothing uploadedMIT-licensed8 platformsFree forever

Ready to audit
your ad accounts?

Install Claude Ads in one command and run your first audit in minutes. Free, open source, and entirely on your machine.

MIT-licensed · runs locally · no data uploaded