Meta Ads
Audits Meta Ads measurement, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Controls cover Pixel installation, Conversions API applicability and status, CAPI Gateway, iOS attribution windows, and Advantage+ surfaces, each evaluated only from current account evidence.
/ads metaInstalled as a plugin? The same command is namespaced: /claude-ads:ads meta
What the audit covers
- Pixel and Conversions API
- Attribution settings
- Creative diversity and fatigue
- Account structure
- Audiences
- Placements
- Advantage+ automation
- Budgets
Measurement stack
- Meta Pixel
- Conversions API
- Events Manager diagnostics
Each measurement surface is verified from your account evidence, never assumed. Findings carry explicit confidence: high, medium, low, or none.
Run this when
- Audit a Meta account before increasing budgets
- Diagnose creative fatigue and concept diversity across Facebook and Instagram
- Verify Pixel and Conversions API status after a tracking change
- Review Advantage+ automation and placement choices against your objective
Guardrails
- No benchmark is applied without objective, geography, sample size, and account-maturity context
- No universal pause, bid, budget, learning-phase, or attribution rules
- Optional, beta, premium, and ineligible features stay unscored
- Every account change stays a draft until the mutation gate passes
Questions
Does it audit both the Pixel and the Conversions API?
Yes. Controls cover Pixel installation, Conversions API applicability and status, CAPI Gateway, aggregated measurement applicability, and iOS attribution windows, each evaluated from current account evidence.
Is skipping Advantage+ counted against my account health?
No. Optional and ineligible features stay unscored. Non-adoption of an automation product is treated as an opportunity to evaluate, never as an account-health failure.