TikTok Ads
Audits TikTok Ads measurement, Pixel and Events API, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Covers Spark Ads and GMV Max surfaces where they apply to your account, and keeps ineligible products unscored.
/ads tiktokInstalled as a plugin? The same command is namespaced: /claude-ads:ads tiktok
What the audit covers
- Pixel and Events API
- Mobile-native creative
- Audiences
- Smart+ automation
- Shop and commerce campaigns
- Bidding and budgets
- Pacing
- Attribution
Measurement stack
- TikTok Pixel
- Events API with ttclid
- Attribution settings
Each measurement surface is verified from your account evidence, never assumed. Findings carry explicit confidence: high, medium, low, or none.
Run this when
- Audit a TikTok account before scaling Smart+ or commerce campaigns
- Check Pixel and Events API health after a tracking change
- Review mobile-native creative fit and fatigue across ad groups
- Diagnose pacing and delivery issues on active campaigns
Guardrails
- No benchmark is applied without objective, geography, sample size, and account-maturity context
- Optional, beta, premium, and ineligible features stay unscored
- No universal pause, bid, budget, learning-phase, or attribution rules
- Every account change stays a draft until the mutation gate passes
Questions
Does it cover TikTok Shop and commerce campaigns?
Yes. Shop and commerce campaigns, including Smart+ and GMV Max where your account is eligible, are audited alongside measurement, creative, bidding, and pacing. Ineligible commerce products stay unscored.
What measurement does the audit verify?
TikTok Pixel installation and Events API status, including ttclid handling and attribution settings, evaluated from your account evidence rather than assumed defaults.