Execution

/ads create

Produce copy, image, video, or product-photo assets

Claude Code
/ads create

Installed as a plugin? The same command is namespaced: /claude-ads:ads create

What it does

Turns a validated brand profile, campaign objective, and platform requirements into materially distinct campaign concepts, messaging, copy, and creative briefs. Every claim is separated into fact, operator-approved, or hypothesis, and every specification is checked against current dated platform references.

Use it to

  • Generate campaign concepts that differ in strategy, not just wording
  • Write headlines, descriptions, and ad copy validated against platform limits
  • Build creative briefs and production plans for a designer or video team
  • Adapt one concept across platform and placement requirements
  • Turn audit findings about weak creative into concrete new directions

How it works

  1. Load the grounding

    Validated brand profile, objective, audience, offer, proof, platform requirements, policy context, and optional audit findings.

  2. Separate claim types

    Factual claims, operator-approved claims, and creative hypotheses are labeled and kept apart.

  3. Generate distinct concepts

    Strategically different directions, not cosmetic rewrites of one idea.

  4. Build each concept out

    Insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and an experiment hypothesis.

  5. Validate against current specs

    Copy limits and policy are checked against dated platform creative references, loading only the specifications for active platforms.

  6. Deliver the brief and deck

    A versioned creative brief and copy deck are written into the run directory.

Reads & produces

What it reads

  • The validated setup and brand profile
  • Campaign objective, audience, offer, and proof points
  • Platform and placement requirements plus policy context
  • Optional audit findings as evidence for creative direction

What it produces

  • A versioned creative brief inside the run directory
  • A copy deck validated against current platform character limits and policy
  • Materially distinct concepts, each with insight, promise, proof, hook, narrative, CTA, and objections
  • Platform adaptations, destination, and an experiment hypothesis per concept

Guardrails

What /ads create will and will not do, by contract. These boundaries are enforced in the skill itself, not left to judgment.

  • Never invents testimonials, certifications, scarcity, prices, outcomes, or regulated claims. If it is not in the profile or approved by the operator, it does not appear in copy.
  • Human review is required before production or launch. Create produces briefs and decks, not live ads.
  • Every current-specification claim traces to a dated source ledger entry, so character limits and policy checks are verifiably current.
  • Factual claims, operator-approved claims, and creative hypotheses stay explicitly separated throughout the deliverable.

Questions

Will the copy actually fit platform character limits?

Yes. Copy is validated against current platform creative references backed by a dated source ledger, covering the active platforms in your run rather than generic assumptions.

Can it write a testimonial or a limited-time offer for me?

Not unless it is real and operator-approved. Create refuses to invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims by contract.

How is this different from asking a chatbot for ad copy?

It starts from your validated brand profile and evidence, generates strategically distinct concepts rather than rewrites, and checks every deliverable against current dated platform specifications before you see it.

Related

/ads planBuild channel, campaign, budget, competitor, and measurement plans/ads launch --draftDraft a campaign mutation plan without changing the account/ads auditRun a complete or scoped evidence-backed auditGoogle AdsSearch, Shopping, Performance Max, and Demand Gen audited from conversion tracking to wasted spend.Meta AdsFacebook and Instagram accounts checked across Pixel, Conversions API, creative fatigue, and automation.YouTube AdsVideo campaigns from Shorts to CTV, reviewed for setup, formats, hooks, and brand safety.LinkedIn AdsB2B accounts reviewed across Insight Tag, lead generation, ABM, audiences, pacing, and creative.TikTok AdsMobile-first creative, Pixel and Events API, Smart+, and Shop commerce campaigns in one audit.Microsoft AdvertisingUET, Google imports, syndication, and Copilot inventory checked against your account evidence.DocumentationInstall, configure, and run Claude Ads end to end.