Blog
Notes from the paid-media command line.
Practical writing on source-grounded ad audits, platform coverage, and running a paid-media stack from Claude Code.
- How to Use Claude Ads to Audit Your Ad AccountsA walkthrough of Claude Ads v2.1.0, the free Claude Code plugin: install it, give it exports, read pass, fail and unknown answers across 12 ad platforms.Oct 17, 202612 min readhow-toclaude-ads
- Performance Max Search Themes: How to Audit Their UsefulnessLearn how to review Performance Max search themes for distinct context, duplicates, traffic usefulness signals, and a documented next decision.Sep 8, 20267 min readgoogle-adshow-to
- Google Ads Conversion Tracking and Server-Side Audit GuideHow to audit Google Ads conversion tracking and server-side tagging: sGTM, Meta CAPI, event_id deduplication, consent, hashing, and reconciliation.Jul 14, 20266 min readtrackinghow-to
- How to Add Negative Keywords in Google Ads With EvidenceHow to add negative keywords in Google Ads with evidence: harvest search terms, prove business relevance, and check overblocking before you block spend.Jul 14, 20266 min readgoogle-adshow-to
- Google Ads Audit with Claude Code: Free Step-by-Step GuideRun a free Google Ads audit in Claude Code: search terms, Performance Max, conversion tracking, and evidence-backed pass, fail and unknown findings.Jul 14, 20266 min readgoogle-adshow-to
- The Ads Health Score: How It Is Designed and Why It Is OffHow the Claude Ads health score engine is designed: deterministic math, evidence coverage and spend weighting. In v2.1.0 every scoring profile is disabled.Jul 14, 20266 min readscoringclaude-ads
- PPC Automation Tools: Why Claude Ads Drafts Before It AppliesClaude Ads treats PPC automation as drafts first: mutation plans you approve, capability-gated adapters, verification windows, and rollback paths.Jul 14, 20266 min readsafetyhow-to
- How to Design PPC Experiments That Produce Real DecisionsA practitioner's guide to designing paid-media experiments: hypotheses, randomization units, sample size and duration, guardrails, and honest readouts.Jul 14, 20265 min readexperimentshow-to
- Why Adding Meta and Google Conversions Double-Counts SalesMeta and Google conversions use different windows, models, and identities. Learn why adding them double-counts and how to reconcile the numbers instead.Jul 14, 20266 min readattributionstrategy
- Claude Ads v2: What's New in the Claude Code Ads PluginClaude Ads v2 brings the Claude Code ads plugin to twelve platforms and 33 skills, with deterministic findings, drafts-first mutations, and an MIT install.Jul 14, 20266 min readreleaseclaude-ads
- White-Label PPC Reporting Tool for Agencies: Claude AdsHow agencies use Claude Ads as a free PPC reporting tool: render Markdown, HTML, and PDF client reports from validated run bundles, white-label under MIT.Jul 14, 20266 min readagencieshow-to
- Paid Media Audit Across 12 Ad Platforms in One SurfaceWhy one paid media audit surface across 12 ad platforms beats per-platform tools: one evidence model, hard reconciliation rules, evidence-led priorities.Jul 14, 20265 min readstrategyclaude-ads