YouTube Ads
Audits YouTube Ads campaign setup, video and Demand Gen inventory, Shorts, in-stream, and CTV, plus creative, audiences, brand safety, bidding, and measurement. YouTube is scored as its own platform: shared APIs do not collapse distinct platform results, so it stays separately reported even when Google Ads supplies the data.
/ads youtubeInstalled as a plugin? The same command is namespaced: /claude-ads:ads youtube
What the audit covers
- Conversion and engagement measurement
- Campaign type and setup
- Channel controls
- Formats and hooks
- Audiences
- Brand safety
- Bidding
- Reporting
Measurement stack
- Google Ads conversion measurement
- GA4 and channel-link reconciliation
- Brand lift and incrementality methods
Each measurement surface is verified from your account evidence, never assumed. Findings carry explicit confidence: high, medium, low, or none.
Run this when
- Audit video campaigns spanning skippable in-stream, bumpers, Shorts, and CTV
- Plan or verify a VAC to Demand Gen migration
- Separate YouTube and non-YouTube Demand Gen inventory in reporting
- Review brand-safety and channel controls before a large flight
Guardrails
- YouTube results are reported separately from Google Ads even when Google Ads supplies the data
- Brand-lift or incrementality methods are expected when direct response cannot answer the objective
- No universal pause, bid, budget, or attribution rules
- Every account change stays a draft until the mutation gate passes
Questions
Why is YouTube audited separately from Google Ads?
Because shared APIs do not collapse distinct platform scores. YouTube has its own skill, controls, and audit worker, so its health and evidence coverage stay separately reported even when the data arrives through Google Ads.
What if my objective cannot be measured with direct response?
The audit checks whether brand-lift or incrementality methods are used when direct-response measurement cannot answer the objective, and reconciles Google Ads, GA4, channel-link, view-through, and assisted measurement choices.