Microsoft Advertising
Audits Microsoft Advertising measurement, UET, search and audience campaigns, Google Ads imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Import-and-forget accounts get particular attention: imported structure is checked against Microsoft-specific settings instead of assumed to be healthy.
/ads microsoftInstalled as a plugin? The same command is namespaced: /claude-ads:ads microsoft
What the audit covers
- UET and conversions
- Google Ads imports
- Search partner syndication
- Account structure
- Keywords
- Audiences
- Creative
- Bidding and budgets
Measurement stack
- UET tag
- Microsoft Conversions API
Each measurement surface is verified from your account evidence, never assumed. Findings carry explicit confidence: high, medium, low, or none.
Run this when
- Audit an account that was imported from Google Ads and left running
- Verify UET tag installation and conversion goals
- Review syndication and Microsoft Audience Network delivery
- Evaluate Copilot inventory exposure against your objective
Guardrails
- No benchmark is applied without objective, geography, sample size, and account-maturity context
- Optional, beta, premium, and ineligible features stay unscored
- No universal pause, bid, budget, or attribution rules
- Every account change stays a draft until the mutation gate passes
Questions
My account is just a Google Ads import. Is an audit still useful?
Yes. Imports are a first-class audit area: the skill checks imported structure, keywords, and settings against Microsoft-specific surfaces such as UET, syndication, and audience campaigns instead of assuming parity with Google.
What does it verify for measurement?
UET tag installation and conversion setup, plus Conversions API integration where it applies, evaluated from current account evidence.